Icon of a generation, Enjoy Phoenix (Marie Lopez) is the new face of Lashilé Beauty. Known for her naturalness and her values, she embodies our JC Decaux poster campaign with freshness and mischief. Her image perfectly reflects our convictions, products combining beauty, well-being and efficiency.
An inspiring collaboration between Lashilé Beauty and Enjoy Phoenix
With nearly 12 million subscribers on YouTube and Instagram, Marie Lopez is much more than just an influencer. She is also a businesswoman, at the head of HonestMind (ethical clothing) and Leaves & Clouds (eco-responsible concept store). Her thoughtful approach to collaborations fits perfectly with our values. A big fan of our gummies, she particularly praises our Good Hair, Good Sun , and Good Skin treatments for their effectiveness and flavors. This bright and colorful partnership allows fans to Enjoy Phoenix and fans of Lashilé Beauty to come together around a common vision of beauty.
A committed influencer
At almost 30 years old, Marie Lopez is one of the most famous French influencers, alongside Natoo and Squeezie. She has used her platform to denounce subjects such as bullying and promote self-acceptance. Her ecological commitment and her fight for more responsible consumption are at the heart of her concerns, notably through her brand LACSKINCARE . In her collaborations, she carefully chooses brands that share her values, speaking out against over-packaging or unnecessary shipping.
A voice that carries
Marie Lopez also stands out for her closeness to her community. Close to her subscribers, she does not hesitate to address more personal subjects via face cam videos, vlogs or her podcast "Heure Miroir", where she speaks openly about her beliefs and sensitivities. In 2021, she did not hesitate to openly criticize the management of the health crisis during her appearance on Gabriel Attal's #SansFiltre show, making herself the voice of young students.
An authentic muse aligned with our values
By choosing Enjoy Phoenix as our ambassador, we are partnering with an emblematic figure who perfectly embodies the authenticity, commitment and values of Lashilé Beauty.